Hannover Messe · plicatec

Win customers in the mid-market and enterprise segment

We help companies turn complex B2B sales into real commercial progress: by prioritizing the right target accounts, reaching relevant decision-makers, translating technical offerings into clear business value, and moving opportunities forward with substance.

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Built for companies with complex offerings, long decision paths and demanding sales conversations.

Why companies work with plicatec

2007 Sales and business development expertise in complex B2B environments

100k+ Known contacts across relevant functions in more than 10,000 companies

9,000+ Identified projects and support across the sales cycle

End-to-end From target account qualification to meetings, offers and deal support

What we do

A focused approach to complex B2B new customer acquisition

plicatec supports companies when sales efforts lose momentum at critical points: target accounts are not clearly prioritized, relevant decision-makers remain out of reach, technical strengths are not communicated in a commercially convincing way, and conversations fail to develop into real opportunities. We treat sales as one connected process and help create clarity, relevance and progress where it matters most.

Reach the right decision-makers

We create access to the people who are truly relevant for projects, investments and next steps instead of generating volume without commercial value.

Make complex offerings easier to buy

We sharpen the sales relevance of technical offerings and translate their value into messages that work in demanding B2B conversations.

Move opportunities forward

We support the process from first conversations to concrete next steps, stronger offer logic and better conditions for closing.

Who this is for

Especially relevant for companies with complex sales realities

Our approach is particularly effective where B2B sales are difficult by nature: explainable solutions, long decision processes, multiple stakeholders and demanding commercial discussions.

Typical situations we help solve

Your target customers are known, but relevant decision-makers are hard to reach.
Your offering is technically strong, but not commercially clear enough in early conversations.
First outreach rarely turns into qualified meetings or tangible next steps.
Your sales process loses effectiveness between first contact, needs discussion and offer stage.

Where plicatec is especially strong

Industrial environments and technology-driven markets
Machinery and plant engineering
Engineering-related and technically complex services
B2B environments where account structures and buying processes are demanding

How we work

From the right target account to real sales momentum

We do not treat appointment setting as an isolated activity. We see it as part of a larger sales logic designed to create relevant conversations, clearer value communication and stronger commercial outcomes.

Step 1

Prioritize target accounts

Identify where the strongest commercial fit and real business potential exist.

Step 2

Access relevant contacts

Reach budget owners and decision-makers who matter for projects and investment decisions.

Step 3

Create qualified conversations

Build discussions with substance, not just activity, and prepare meaningful next steps.

Step 4

Support the path to closing

Strengthen the transition into needs discussions, offers and commercially viable opportunities.

A good meeting is more than a calendar entry. It creates relevance, clarifies value and gives your team a stronger basis for the next stage of the sales process.

Practical proof

Why this approach works in real markets

The value of this approach is not more activity for its own sake. It is greater effectiveness: better conversations, stronger opportunities and measurable commercial outcomes.

40+ new orders realized in one machinery and plant engineering use case

Multi-million € total volume achieved in that engagement

1 new major customer won from the automotive industry in a difficult market environment

Not just more contacts. More sales effectiveness.

In a demanding machinery market, plicatec helped position complex services more convincingly, reach the right decision-makers and turn that into real business.

The result was not merely additional activity. It was over 40 new orders, multi-million-euro business volume and a newly won major customer from the automotive sector.

That is the difference many companies are actually looking for: not more outreach volume, but a stronger commercial effect from their sales effort.

Initial conversation

Let’s look at your sales reality

If you want to understand where your current sales approach is losing impact, which target accounts matter most and how to create more qualified conversations with relevant decision-makers, this is the right next step.

What we can discuss

In an initial conversation, we can look at the practical levers that are most relevant for your situation and growth goals.

Which target customers should be prioritized first
Why relevant decision-makers are currently hard to reach
How your technical offering can be positioned more clearly in sales conversations
How to create more qualified meetings and stronger opportunities

Request your initial conversation

Fill in your contact details and send us your request. We will get in touch shortly for a personal conversation.